Paul Koudstaal

How to Use Meta Tags for SEO (Title, Description, Keywords)

What Are Meta Tags?

Meta tags are snippets of code that provide information about your web page to search engines and users. They're added to the HTML code of your page, and they're not visible to users when they visit your site.

Meta tags are used to:

• Provide a title for your page
• Write a description of your page
• Specify keywords that relate to your page

How to Use Meta Tags for SEO

Here's how to use meta tags for SEO:

Title Tag

The title tag is one of the most important meta tags. It's the title of your page that appears in search engine results pages (SERPs), and it's also what users see when they hover over your link on social media. Your title tag should be:

• Concise: Keep your title tag under 60 characters so it doesn't get cut off in SERPs.
• Informative: Include the main keyword for your page in your title tag, and make sure it accurately describes the content of your page.
• Unique: Each page on your website should have a unique title tag.

Description Tag

The description tag is the short description of your page that appears in SERPs under the title tag. Your description tag should:

• Compelling: Write a description that will make users want to click on your page.
• Informative: Include the main keyword for your page in your description tag, and make sure it accurately describes the content of your page.
• Under 160 characters: Keep your description tag under 160 characters so it doesn't get cut off in SERPs.

Keyword Tag

The keyword tag is a list of keywords that are relevant to your page. These keywords are used by search engines to understand the content of your page, and they can help your page rank higher in SERPs. When choosing keywords for your meta tags, keep the following in mind:

• Use relevant keywords: Choose keywords that are relevant to the content of your page.
• Use long-tail keywords: Long-tail keywords are more specific than short-tail keywords, and they can help you rank higher in SERPs for less competitive terms.
• Use a variety of keywords: Don't use the same keyword over and over again in your meta tags. Instead, use a variety of keywords that are relevant to your page.

Conclusion

Meta tags are an important part of SEO. By using meta tags effectively, you can help your website rank higher in SERPs, attract more visitors, and achieve your business goals.